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Client Moda Living
Turley office Birmingham
Status Under construction
LPA Birmingham City Council

Pushing the standard of private rented sector (PRS) living in Birmingham

Our role

  • Co-ordinated, submitted and negotiated the full planning permission for a 42 storey residential-led mixed-use building including 481 build-to-rent apartments; dedicated communal space with residents lounge, health and wellness zones and dining club; flexible office workspace; and ground floor retail space.
  • Produced a robust assessment of the impact of the development scheme on the significance of adjacent heritage assets including a number of grade I and II listed buildings and Conservation Areas.
  • Objectively assessed the financial viability of the development scheme to ensure viability and a competitive return to Moda  in light of an unprecedented financial obligation towards improving key infrastructure across the city centre. 
  • We were instrumental in shaping a positive policy approach to BTR in Birmingham, and successfully made the case for the development meeting need in Birmingham for high quality, well managed rental homes. 
  • We achieved flexibility on national space standards, through advocating design quality and the value of shared amenities. 
  • Our Development Viability service created a specific viability model and negotiated a commercially attractive Section 106 package, without covenant or clawback provisions.


  • The £183m project will transform an underutilised brownfield site into one of Birmingham’s tallest buildings underpinning the creation of vibrant mixed-use area along the Broad Street corridor.
  • A range of apartment sizes will be available, from studios to three-bed, with family friendly tenancies up to three or five years, helping to reduce the perception of renters being transient. 
  • A digitally enabled building allowing future residents to organise their daily lives through the bespoke MyModa app. 
  • A 200 metre outdoor running track, the UK’s first in a residential building, will facilitate the better health and well-being of future residents.

Images courtesy of Moda


Project sheet

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